Featured case study

Eniola Ogunsola

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Senior Product Designer with 7+ years of experience designing complex products across consumer and enterprise environments. Known for combining product thinking, systems thinking, and user insight to shape solutions from early concept through to real-world adoption.

Oracle Aug 2024 – Present
Senior Product Designer, Digital Government

Designing an AI-native data decision-support platform for food security in the public sector

  • Led end-to-end design of AI-driven decision tools used by governments, shipping across multiple countries to stakeholders driving policy decisions
  • Defined the interaction patterns and mental models for AI in high-stakes environments — predictive insights, multi-step reasoning, and auditable layers users can interrogate before acting
  • Led foundational research with policy stakeholders across country partners, translating in-person fieldwork into product direction and shaping how data signals reach decision-makers
  • Reduced government partner onboarding from a 3–5 month manual handoff to weeks by designing a self-service data pipeline that eliminated manual middleware between agencies and the platform
  • Reduced engineering build time across the product suite by designing scalable interaction systems and shared patterns new features could plug into without redefining the vocabulary
  • Collaborated cross-functionally with product, engineering, and data to translate complex requirements into shipped product; shaped direction through early-stage discovery grounded in in-person research across countries
  • Extended the design role into front-end implementation through an AI-assisted workflow, shipping reviewable components alongside design
Superlist Jul 2021 – Nov 2023
Senior Product Designer

Designing a collaborative productivity platform for task management, documents, and team workflows across web and mobile

  • Early designer on the team, contributing across core areas including tasks, documents, collaboration, onboarding, and monetisation
  • Helped shape product direction alongside founders and product leadership
  • Led design of onboarding experience, significantly improving early user retention
  • Designed and shipped integrations, supporting growth in user engagement and overall product adoption
  • Contributed to establishing and scaling the design system, improving consistency and long-term maintainability
  • Facilitated workshops and alignment sessions to support product clarity and cross-team decision-making
  • Used experimentation, A/B testing, and user feedback to guide iteration and improve product performance
Reyda 2025
Co-founder & Design Lead

An AI-native procurement product bringing intelligence into a complex enterprise workflow long dominated by legacy systems

  • Co-founded an AI-native procurement product, embedding AI into a complex enterprise workflow to compete with legacy sourcing and vendor-management systems
  • Led design from 0 → MVP in 3 weeks, defining core workflows, product structure, and interaction model from scratch
  • Translated early-stage ideas into a functional product for rapid validation
  • Contributed to securing initial funding following MVP delivery
The Sixth Avis Sep 2020 – Sep 2021
Product Designer

Designing geospatial and environmental data products for complex analytical use cases

  • First designer on the product, establishing design and research foundations
  • Defined how complex environmental and geospatial data is translated into usable product experiences
  • Led research and experimentation to improve user satisfaction and conversion
  • Conducted interviews with 60+ domain experts to inform product direction
Airfoil 2019 – 2020
Product Designer

Designing products across web3, AI, and fintech domains for early-stage and experimental use cases

  • Designed user experiences across multiple product types and industries
  • Contributed to product direction through research and iterative design
  • Designed and launched 3 mobile apps with 100K+ total downloads
  • Increased Annie Music MAU by 100%, doubling active users
  • Founded a global design mentorship community connecting 500+ designers